Audience
Intelligence
Traditional analytics measure visibility. We measure influence
We help you understand the narratives and information sources high value audiences are tapping into. These are the decision makers who don't answer surveys or take calls: politicians, regulators, investors.
How it works
DeepSeer's approach is based on one of Network Science's organizing concepts: Individuals' networks provide a window onto the narratives and information sources high value audiences are tapping into
Network Intelligence Model
Our AI-driven model surfaces an audience's information environment to highlight key messages and media
Authentic Influencer Identification
We identify the upstream influencers - individuals, outlets, niche publications, events - whose content shapes downstream conversations
Predictive Narrative Analytics
We apply predictive analytics to forecast future shifts in narratives, evaluating in detail what may emerge from behind the scenes to mainstream
Benefits
DeepSeer's Audience Intelligence empowers teams to understand and act on influence at scale regardless of team size
Enhanced influencing strategy development
Predictive narrative forecasting
Micro-targeted engagement tactics
Data-driven impact evaluation
How we deliver
Baseline and Forecasts
Detailed reports looking over a 6-12 month period. Reviews the narratives, influencers, influential outlets and key moments, audience segments being influenced and emerging trends. The baseline provides strategic and tactical recommendations across where and how to influence
Deep Dives
In-depth investigation of issues thrown up by DeepSeer analysis, upcoming or unexpected events, key meetings or other priorities where diving deep into an issue or audience segment shapes decision making or engagement in targeted and tailored fashion
Regular Reporting
Monthly or quarterly refresh to see how narratives, influencers, trends are evolving, identifying new opportunities and risks that require strategic or tactical attention, benchmarking changes and impact over time, detecting positive or negative change for action
Fast Cycle Responses
Rapid sense check of breaking stories, emerging crisis or issues of concern to determine how, if at all, audiences or segments of interest are being impacted along with implications for management focus, intervention or holding fast
DeepSeer draws on a range of sources to generate our unique audience intelligence
Want to learn more?
Use the contact form below to let us know about your business and which services you'd like to explore. We'll respond to arrange a discussion.